This post is written for client’s who used or interested to use my email validation service, as I have stated on my service offering page, my email list validation service are done with my personal emailable account, the advantage of using my service instead of going to emailable directly is because I’m offering cheaper than official rate.
Now, let’s see what you will get when you order my email validation service, for most of my clients they would order email leads from my Apollo export service, and then request them to be clean.
So typically a CSV exported directly from Apollo will have a name like this apollo-contacts-export (26).csv, I would then upload the file directly to Emailable and let it validate the list.
Next, I’ll export 2 CSV files that contained deliverability info from each of the CSV validated, and a suffix will be append to the exported CSV from emailable, in this example, the 2 files would be:
- apollo-contacts-export-26-maximum-deliverability-2023-06-14-10-54-26.csv
- apollo-contacts-export-26-maximum-reach-2023-06-14-10-54-33.csv
Notice the appended suffix is come with 2 variation, maximum deliverability and maximum reach, follow by the timestamp.
Next we will learn the difference between them.
Maximum Deliverability & Maximum Reach
Let’s take a look at the export option available from emailable:
As you can tell from the image, neither of them include Bad Emails, which is deemed undeliverable by emailable, Maximum Deliverability only contain email that emailable think is deliverable, Maximum Reach include deliverable, risky and unknown.
Emailable also tell you that Maximum Reach is the most popular choice for marketers, which mean for the best possible reach.
Again, email address that Emailable categorize as Risky doesn’t mean it is Undeliverable, here’s a more clear definition of Risky from Emailable docs:
Should You Use Risky Email?
So should you use Risky email recipient in your campaign? That answers depends, I have customers that use them and some that doesn’t. Ultimately it comes down to the cost and potential profit for your case, let me make a quick example:
If you bought 10,000 Apollo exports and Emailable validation from me for $50, and after validation, there’s 6,500 Deliverable email and 2,500 Risky email.
Assuming you only deliver to 6,500 Deliverable email, and have 5% reply rate, 50% of them show interest, 50% of them booked a meeting with you, and 10% of them turn into your clients (ie: 6500*0.05*0.5*0.5*0.1 = 8), that’s 8 clients, assuming each of them only sign up of your lowest offering which is $1,000, that’s already $8,000 revenue right there.
In most case you should be able to reinvest another $50 from that $8,000 revenue for next batch of email leads, and skip sending email to all the Risky email address.
However, if you are doing mass email blasting approach and your email service providers or servers are able to tolerate a little bit higher bounce rate, then it’s totally fine to use Risky email too.