Hey there! Are you looking for ways to book more meetings with new prospect in 2023?
Despite what you may have heard about social media, email remains the most effective means of communication in 2023.
The inbox provides the most personal channel for connecting with your customers, and cold email marketing is the most efficient way to build that connection.
It’s a proven powerhouse for growing your business, yet many miss out because they think it’s too complex.
Well, I’m here to tell you that it’s not. In this blog post, I’m going to give you straightforward steps to GET YOU STARTED and connect with your customers like never before.
Getting Start to Cold Email – The Setup
First of all, you’ll need a cold email scheduling and sending tools, and Instantly is the best of all tools I’ve tested, it gives unlimited email warmup, and no limits on email account you can use.
👉 Signup Here to Get a 14 Days Free Trial on Instantly!
Next, you’ll need to have email account as your sending email, for that the cheapest solution would be using Zoho Mail Lite, which only cost about $1 per month per email. (Use this link to signup with $100 free credits)
Register new domain for cold email marketing
You might be tempted to use your existing business email for cold email marketing, but you shouldn’t, you should protect your main business domain and email email reputation.
That’s why I recommend registering new domain with registrar like Namecheap to setup with Zoho for your cold email marketing campaign. I recommend one domain per every 3 sending email address.
Warm Up Your New Email Sending Account
Now if you’re not sure how to setup your domain and Zoho email, (and setting up DKIM / DMARC / SPF record for best deliverability), here’s a quick video to follow the simple process:
Now that you have your sending email address done setting up, you can repeat the steps for as many domains and email account you want to setup, it might be tedious at first, but remember, it will only be one time setup, and the most important part of GETTING STARTED.
Next, we will add these email addresses into Instantly to let it warm up before we launch our email marketing campaign. You can sign up Instantly here for a free 14 days trial, which is perfect for warming up period!
Watch this short video to learn how to connect your Zoho email account with Instantly:
Finding Email Leads for Cold Email Campaign
Now getting email leads is crucial part of cold email marketing, obviously you wouldn’t get people interest if you send email to a bunch of untargeted individuals, or send to generic address that only gets ignored by gatekeepers.
Professional email marketers use B2B database like Zoominfo or Apollo.io to find targeted leads for their cold email campaign, however they can be expensive, especially if you’re just getting started.
But don’t worry, you’re in luck, I run a services where I will use my own Apollo account to export leads for you at less than one third of the official pricing, that means you can get 10,000 targeted leads for as low as $30.
Interested? Check out my Apollo.io Leads Export Service Here
I also provide email validation service, which you can get those email addresses validated and remove those that are likely to bounce to protect your email reputation.
Crafting Your Cold Email for Success
Now depending on what you sell, you have to remember, the purpose of cold email is to get people interested and start a conversation with you, so you should be focusing on getting their reply for your invitation to send them more info, setup a quick call or zoom meeting.
Here’s an example of a my email sequence, let’s assume I would like to introduce my leads generation services to business owners:
Look, I’m not asking them to pay me or buy my stuff immediately, all I do is asking them if I could send them more info about my services, and this is also one of the template that got me 13% reply rate.
What if they didn’t reply? Well you can send them follow ups every 2 to 3 days, which I did and my entire reply rate for this campaign is more than 21%, imagine how many leads you can get with your business for that. Here’s my simple follow up email template:
Simple and straight to the point, and again I am never selling before getting a response. I usually send 3 to 4 follow ups in total, which the sweet spot I’ve found so that I’m able to get most replies of all email I sent.
Closing Note
Now if you just follow these simple steps, and forget about all the fancy tips and trick from every other blog or YouTube influencers, you will start to see results.
Once you start getting results, you can then move onto trying to improve your cold email campaign, there’s many things you can try, such as:
- Testing different combinations of Copies & Subject Line
- Testing different offer / intent
- Try funny openers, send dog pics, and all the funny stuff you’ve seen from YouTube
But remember, most importantly is to GET STARTED NOW.